It’s easy to criticize and highlight potential flaws in a company's social media strategy, but successfully planning and implementing one within, or on behalf of an organisation can be a much harder task than you may think.
In the early stages of development, marketers, Ecommerce and online professionals alike face a variety of challenges to identify the right channels and social platforms to target. With so much currently existing within the social media landscape, time management and resources can become spread fairly thin. It is therefore vital to research your audience and find out exactly how they are already interacting with online communities.
A common method to social media planning is the cooperation between sales and marketing teams to engage with prospects and existing clients on a corporate or individual employee level. Key areas of social media activity within companies have been identified by Forrester Research as the following:
Centralised: All social media deployment comes from a single organised group.
Cross-functioning: An internal team is assembled that includes representatives from many different departments and is responsible for social media strategy.
Distributed: Employees adopt tools without central organisation. As a result, different teams launch blogs and social profiles.
Once you’ve setup ‘base camp’ for all your social activity, you then need to look at an agenda. It’s not enough to create a social presence simply to be seen, but correctly setting and understanding goals will go a long way in helping to determine the right approach and ROI to measure for all your efforts.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment